About

Overtone is about redefining how digital content is understood, navigated, and monetized. Its platform analyzes real-time digital news and media and generates transparent, signal-based insights into how stories resonate with audiences and align with brands— revealing not just what content says, but how it is perceived by people. Built for the advertising, publishing, and public relations industries, Overtone eliminates guesswork with verifiable, customizable intelligence— founded on content-first infrastructure that supports audience reach, engagement, and revenue. By bringing clarity and control to content navigation, Overtone empowers media professionals to align with what drives brand relevance today and brand value tomorrow.

Our People

Meet the Team

Chris Brennan

Co-founder

After spending a decade as a journalist working from Moscow to New York to Brussels, Christopher realized that the systems distributing and monetizing information online need drastic change. He is a former GNI fellow in misinformation and was EIC of Deepnews.ai.

Philip Allin

Co-founder

Philip has held varied positions across consulting, start-ups, enterprise, SME and academia. The thread running throughout has been the search for fundamentally more effective communication between people, a professional interest that has grown over the past 15 years.

Reagan Nunnally

Co-founder

Reagan Nunnally has spent her career helping monetize media, from broadcast networks to more than a decade at Google. Her experience in advertising helped her realize that a focus on vanity metrics plagues parts of that industry as well as the wider media ecosystem.