QUALITATIVE DATA
FOR CONTENT

What can you really know about an article online?

Our model assesses stories based solely on the content itself, not secondary metrics like clicks or shares.

Overtone depth scale

Our data is an *editorial* metric, which takes journalistic know-how and reproduces it at speed and scale.

QUALITY EXPLAINED

Anyone (or anything) who interacts with news, from reporters to other algorithms, can use our data to understand more and use content better.

Here are some of our customers:

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