How do you find the content that really resonates?
AI for Human Understanding of News
Our platform “reads” articles like an expert journalist or analyst would. No vanity metrics like clicks or shares, only things that make sense to human beings. Overtone delivers insight on content that is quick, transparent, and unbiased.
How It Works
Qualitative Data for Content
Anyone (or anything) who interacts with news, from reporters to PR agencies, to AdTech platforms and other algorithms, can use our data to use content more efficiently and effectively. This is qualitative data, showing the why behind the what, where, who and when.
Industry brands we work with:
Working Solutions
Industries that Benefit
Publishers
Let your audience teams distribute more effectively and your business teams showcase the value of your work to the outside world like advertisers and funders.
Advertisers
Get better results from inventory that is quality. Be safe with more sophisticated brand safety solutions and smart with targeting for real resonance with readers.
PR/Monitoring
Use “human” AI to read thousands of articles in the blink of an eye. Show the impact of your work at scale with instant media analysis.
