AI for a Human Understanding of Digital News and Media
Overtone is a mission-driven contextual intelligence partner redefining how the digital world is understood— through the lens of human relevance.
We empower advertisers with the clarity and controls to navigate digital news and media with precision, aligning with what drives brand relevance today and brand value tomorrow.
How We Work For You
Delivering Journalistic Insights for Responsible Content Monetization
Our platform interprets page-level digital content as a human analyst, with the speed and scale of AI. Instead of relying on superficial signals like clicks or shares, we surface transparent, human-relevant insights— revealing how content is perceived, why it resonates, and how it aligns with your brand. In a world moving beyond third-party data, Overtone helps you see and activate on the stories that matter for your campaign without guesswork.
Redefining Digital Relevance
Content First Solutions
Contextual
Intelligence
Insights from the story, performance for your campaign, impact for the world. Transparent infrastructure and page-level contextual understanding to curate safer, smarter, and more resonant media environments that align with your brand.
Community
Lens
Understand engaged audiences and new customer
communities at scale—bringing your brand to the
heart of local and global community conversations.
Culture
Pulse
Control activation and tune your brand message with the live rhythm of culture—where context, community, and timing converge.
